Spring/Summer 2025
For the new Spring-Summer 2025 season, YANINA Couture presents a collection inspired by childhood memories and the most essential values in life: home, love, and beauty. Once again, opening the door to the fairytale world of the House, founder and creative director Yulia Yanina invites us to the place where memories come to life. “Our life is made up of bright, memorable moments that we cherish above all. Memories, like a warm blanket, embrace us, creating an atmosphere of coziness and tranquility,” Yulia reflects, sharing the creative inspiration behind this season’s unique couture designs.
There is no future without the past.
The main inspiration for the collection lies in Yulia’s personal memories: the scents of a flourishing garden at its peak, the aroma of fragrant honey and buzzing bees, the sweetness of bright berries tastier than any candy, and the abundance of fresh fruits and vegetables. These were the highlights of soulful family gatherings. Through the eyes of a little girl, these moments embodied pure happiness and serenity, becoming a symphony of nostalgia treasured in the memory bank of adulthood. This new collection serves as a personal retrospective of Yulia Yanina’s world of memories, filled with magic and warmth from the past—simple yet priceless.
In one of the most famous scenes from Marcel Proust’s novel Swann’s Way (the first volume of In Search of Lost Time), the protagonist dips a madeleine cookie into tea, triggering a vivid return to his childhood in Combray. Yulia Yanina believes that each of us has our own “madeleine” capable of evoking memories of the brightest, happiest moments of life—of joy, beautiful summer days, and the preciousness of time. Childhood memories and the past inspire us, helping us discover the source of our personal strength. That is why it is vital to keep the child within us alive to move forward
Elegance and identity
The heroine of the new season is a dreamer—intelligent, self-assured, and exuding incredible elegance. She proudly dons new couture creations that highlight her individuality. As always, she is beautiful—at any time, in any place, and at any age.
The collection showcases the timeless shapes and silhouettes that have become hallmarks of the YANINA Couture Fashion House. These designs highlight the natural beauty of the wearer. Dresses and suits are handcrafted from flowing silk, chiffon, velvet, and tussah silk, enriched by unique, hand-painted prints of fruits and vegetables, as if freshly picked from the garden. The season’s looks are completed with headwear inspired by the Golden Age of Hollywood and its iconic stars, such as Ava Gardner.
